The conventions of a particular genre are important. This covers almost every aspect of construction. Therefore a music video can be determined by:
- settings
- characters
- language and words used
- storyline/"plot"
- iconography
- props
Metal
Fashion: long hair, band t-shirts + jeans, mainly dark coloured clothing, band merchandised clothing, designer labels rarely worn.
Target Audience: People of all ages and from all countries.
Props: Depending on what sub genre of metal the music video is conforming to. E.g. black/death/satanic metal may have goats heads, upside down crosses etc. Metal that is not into this particular label may just have props that are relevant to what their music is about e.g. Chthonic's props are relevant to Taiwanese culture and history.
Iconography: Masochism, satanic worship, the lower class, evil, dark, taboo, offensive, anger, death, corruption of innocence, anti-religion.
Music videos: the band performing/practising, shots of scenes relevant to the lyrics, shocking scenes.
Music videos: the band performing/practising, shots of scenes relevant to the lyrics, shocking scenes.
Artists: Akercoke, Amon Amarth, Anthrax, Arch Enemy, Behemoth, Berzerker, Black Label Society, Chthonic, Cradle of Filth, Dimmu Borgir, Dream Theatre, Evile, Ensiferum, Gojira, Immortal, Lamb Of God, Mastodon, Meshuggah, Negura Bunget, Opeth, Slayer, Strapping Young Lad, Tool.
Sub genres: alternative, avant-garde, black, christian, death, technical death, doom, drone, extreme, folk, funk, glam, gothic, groove, grindcore, heavy, industrial, melodic, metalcore, neo-classical, nu, post-metal, power, progressive, sludge, speed, symphonic, thrash, viking and many more.
Sub genres: alternative, avant-garde, black, christian, death, technical death, doom, drone, extreme, folk, funk, glam, gothic, groove, grindcore, heavy, industrial, melodic, metalcore, neo-classical, nu, post-metal, power, progressive, sludge, speed, symphonic, thrash, viking and many more.
Rock
Fashion: Leather, piercings, tattoos, scruffy, long hair, scruffy style/clothing, boots.
Target Audience: All age groups and from all countries.
Props: Guitars, smoke machines, guitar picks, motorbikes.
Iconography: Sex, drugs, alcohol, not caring what anyone thinks, not caring about anything but music.
Music videos: The band performing/practising, solos, the audience's energy, drugs.
Sub genres and their artists: rock and roll - Elvis Presley, surf - The Beach Boys, garage rock - The D-Men, pop rock - The Everly Brothers, blues rock - Eric Clapton, folk rock - Bob Dylan, psychedelic rock - Jimi Hendrix, roots rock - The Eagles, progressive rock - Pink Floyd, punk rock - Sex Pistols, jazz rock - Jaco Pastorius, new wave/heavy metal - Iron Maiden, glam rock - David Bowie, hard rock - Led Zeppelin, punk rock - Patti Smith, new wave - Blondie, post-punk - U2, heartland rock - Bruce Springsteen, grunge - Nirvana, post-grunge - Foo Fighters, pop punk - Green Day, indie rock - Pavement, rap rock, nu, alternative metal - Linkin Park
Dubstep
Iconography: drugs, raves, alcohol.
Fashion: casual, colourful.
Props: raving lights, strobe lights, smoke machines.
Target audience: 15 - 25 year olds.
Artists: UKF, Skrillex, Deadmau5, Document 1, Modestep.
Music videos: animation, lights, raving, narrative, abstract.
Hip Hop
Iconography: wealth, money, "bling," e.g. cars, jewellery, mansions. Sex references, "attractive" women, dominating/macho men.
Artists: Usher, Akon, 50 Cent, Jay-Z, Kanye West, The Black Eyed Peas etc.
Props: "pimped" cars, beat boxes, chains, money, expensive jewellery, mansions, undressed women are used as props.
Target audience: Teenagers mainly, 12-25 year olds.
Fashion: "bling," caps, low trousers, trainers, revealing clothes for women.
Music videos: Dancing, clubs/bars, drugs/alcohol, crime, practically naked women dancing in a sexual manner, expensive objects flaunted, wealth flaunted.
Bhangra (new):
Iconography: bright colours, connote fast tempo, up-beat music.
Fashion: colourful as the clothes look more attractive and the video stands out, bright, sarees.
Target audience: Mainly Indians, asians.
Props: dhol, tumbi.
Artists: Lehmber Hussainpuri, Aman Hayer, Heera.
Fashion: Leather, piercings, tattoos, scruffy, long hair, scruffy style/clothing, boots.
Target Audience: All age groups and from all countries.
Props: Guitars, smoke machines, guitar picks, motorbikes.
Iconography: Sex, drugs, alcohol, not caring what anyone thinks, not caring about anything but music.
Music videos: The band performing/practising, solos, the audience's energy, drugs.
Sub genres and their artists: rock and roll - Elvis Presley, surf - The Beach Boys, garage rock - The D-Men, pop rock - The Everly Brothers, blues rock - Eric Clapton, folk rock - Bob Dylan, psychedelic rock - Jimi Hendrix, roots rock - The Eagles, progressive rock - Pink Floyd, punk rock - Sex Pistols, jazz rock - Jaco Pastorius, new wave/heavy metal - Iron Maiden, glam rock - David Bowie, hard rock - Led Zeppelin, punk rock - Patti Smith, new wave - Blondie, post-punk - U2, heartland rock - Bruce Springsteen, grunge - Nirvana, post-grunge - Foo Fighters, pop punk - Green Day, indie rock - Pavement, rap rock, nu, alternative metal - Linkin Park
Dubstep
Iconography: drugs, raves, alcohol.
Fashion: casual, colourful.
Props: raving lights, strobe lights, smoke machines.
Target audience: 15 - 25 year olds.
Artists: UKF, Skrillex, Deadmau5, Document 1, Modestep.
Music videos: animation, lights, raving, narrative, abstract.
Hip Hop
Iconography: wealth, money, "bling," e.g. cars, jewellery, mansions. Sex references, "attractive" women, dominating/macho men.
Artists: Usher, Akon, 50 Cent, Jay-Z, Kanye West, The Black Eyed Peas etc.
Props: "pimped" cars, beat boxes, chains, money, expensive jewellery, mansions, undressed women are used as props.
Target audience: Teenagers mainly, 12-25 year olds.
Fashion: "bling," caps, low trousers, trainers, revealing clothes for women.
Music videos: Dancing, clubs/bars, drugs/alcohol, crime, practically naked women dancing in a sexual manner, expensive objects flaunted, wealth flaunted.
Bhangra (new):
Iconography: bright colours, connote fast tempo, up-beat music.
Fashion: colourful as the clothes look more attractive and the video stands out, bright, sarees.
Target audience: Mainly Indians, asians.
Props: dhol, tumbi.
Artists: Lehmber Hussainpuri, Aman Hayer, Heera.
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