Audience Consumption

Audience consumption music (before new media was invented )

·         Vinyl records

·         Cassettes

·         Radio

·         TV

·         CDs

Audience consumption music videos (now)

·         Internet              

o   Web 2.0

o   Youtube

o   Blogs

o   Facebook

o   Twitter

o   Search engines

o   Myspace

o   LastFM

·         CDs (that also hold music videos) and DVDs

·         Digital music retailers

·         In the street

o   Redbull studio

·         Games consoles

o   Game platforms

o   Games

·         TV

·         Pubs and clubs

·         Shops

• Ipods
• Phones
• Ipads
• Other portable electrical devices which carry internet.

Copyright enforcement does not seem relevant any more as so many people are downloading music/music videos illegally. More ways need to be found to enhance market for music as music videos seem to mainly reach viewers through the internet. This is because technology and understanding of the internet keeps drastically evolving. No longer are music videos viewed on televisions only but everywhere on the internet. E.g. in February 2010 12.2 billion videos were watched on Youtube.